As of July 2020, some of the new updates include: That said, the Boost Post feature has seen some significant updates in the last year. The biggest technical difference between the Boost Post button and manually promoting a post through Ads Manager has always been the number of targeting and bidding options. After Facebook introduced the feature, the marketing and business community started using “Boost” as a catch-all for Post Engagement and reach ads on Facebook. Truthfully, “boosting”, “promoting”, or “amplifying” a post implies the same thing. Most people set it and forget it at this point, and the results vary. After you enter your desired targeting, total budget, duration, payment method and you’re off to the races. That Facebook campaign is optimized for “Post Engagements”, which means reactions, comments, and shares. When you click the Boost Post button, Facebook creates a new Facebook ad campaign for the post you want to promote. So what’s wrong? How does Facebook Boost Post work? BAM, it’s running until budget or time runs out. Just set the general targeting (to your page’s users and location), then the total budget for the promotion. It makes it super easy to run a campaign. Hundreds of thousands of page managers use the ‘Boost Post’ button to increase their post reach. “But it’s so easy” – You’ve caught yourself saying.
Before I cover that, heed my warning: Stop “Boosting” Posts! When you publish a story that starts building great organic engagement, amplifying your exposure to more people becomes the next goal. Thanks to the ever-changing Facebook algorithm, only a small selection of your fans will see a post at any given time. If Facebook plays a part in your social media marketing mix, there’s a high probability you’re familiar with their ad platform.
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